Sales of clothing on the Internet increased last year by about 30 percent. According to the owners of specialized sites women are a major drive of this business move – they are about 80% of buyers. Indicator for the development of the online trading is the ever growing number of electronic stores. For now, more than 40 offer clothes this way and keep lower prices than the traditional retail stores.
For the first half of January the dresses were the most sought after, as displayed in a ranking of one of the sites. Ladies can see on their computer not only models but also in what colours the item is available, and in what proportions. There are other extras – for example, the recently introduced one day delivery. In men’s clothing, the most bought item were jackets, underwear and socks.
Among the biggest temptations of online trading in clothes is certainly the opportunity to buy designer clothes at a lower price than usual. Other commercial baits are serious discounts at the end of each season, and orders of clothing – for example, t-shirts with customers’ own design or photo. There are already online boutique stores that offer unique clothing, according to ads, from Bulgarian and foreign designers. As for promotions, they are declared in the manner known from traditional stores – they display both the old and the new price, and in some case they specifying certain requirements such as the purchase of two pieces of the commodity to get the lower price.
Nobody should think that because of the discounts, internet marketing is done with cheap clothing – on the contrary, there are quite expensive proposals. Most of our e-stores use two payment options – bank card or upon delivery. The cost of delivery is between two and five levs for Sofia and up to 7-8 levs for the country. When people buy things above a certain value, which for most stores is BGN100 the delivery is free. Fast deliveries are made per day, normal – within three working days for Sofia and six for other regions. Prices quoted in the network include VAT. Usually a registration is required to become a client, as well as an updated email and a phone number. Most e-shops provide a phone confirmation.
