Turkish Airlines
Sales Department
Dear Sirs,
I would like to present you an offer for a barter of Turkish Airlines advertisement in the luxury magazine of the Banker weekly newspaper – BANKER SPECIAL. It is an intermediary between the strict business world and the challenges of luxury. With its size of 235/340 mm it has no analogue on the Bulgarian market. It is distributed free of charge through the full circulation of 10 000 copies of the Banker newspaper. Its 52 pages bring special readings to special people because BANKER SPECIAL aims at creating and offering unforgettable moments of life.
We invite you as an advertiser for to reach the elite audience of the Banker weekly which for more than 20 years is a factor on the Bulgarian media market. The Banker is among the most competent Bulgarian newspapers publishing financial, economic and political analyses and forecasts. It is a founder of one of the most prestigious awards in the financial community – "Banker of the year", which is bestowed since 1994, and since 2006 – of two more prizes: "Investment intermediary of the year" and "Management company of the year".
An eloquent proof for the qualities and prestige of the weekly newspaper is the interest in it, demonstrated by diplomatic bodies in Bulgaria and numerous institution abroad.
There are a lot of advantages from advertising in our media. For example, according to sociological researches, worked out especially for the Banker weekly, the edition is among the most dynamically developing structures in the newspaper sector. The media has more than 65 000 likes in its Facebook page, while the site audience exceeds 150 000 persons.
The site was creating at the end of 2014 in accordance with the most advantage tendencies for un economic media. This enabled the full contents to be visualized on all mobile devices without installing any additional applications. Every week the site attracts more than 150 000 visits, data of Google Analytics show. The most active are the readers between 35 and 44 years, which is the most active and solvent part of the audience.
These data make it pretty clear that the base audience of our media is the same as the one targeted by your company.
I would like to offer you the following advertisement in the Banker newspaper:
Turkish Airlines could publish in four copies its product or image visions in the BANKER SPECIAL magazine at the first folio position. For such an advertisement the publisher will make a 15% discount of its regular rates. The printed advertisement will be published at request according to the campaigns of the company.
Besides the printed advertisement visions the Banker will also publish a banner of the Turkish Airlines in its site – www.banker.bg. I would offer you its size to be 728×90 pixels with a rotation of 55 days. The media guarantees an average of 5000 impressions per day.
The price of the offer for advertising under the above mentioned terms will be 25 000 BGN, VAT excluded. Turkish Airlines could also choose a barter: in exchange for publishing the advertisement the Banker will receive two tickets business class to San Francisco till the end of 2016.
I hope that you will be interested in becoming a part of the selected group advertisers which trust to BANKER SPECIAL and will enable the edition to be a herald of your brand messages.
I believe that you will approve the proposal made and we will start a beneficial cooperation.
Best Regards,
Maya Ivanova
Advertising Section of the Banker weekly newspaper
Sofia,
10.11.2016
Forget Private Villas, the Super Rich Are Now Renting the Whole Resort
Destination birthday parties are overtaking destination weddings as the next big thing.
October 31, 2016 — 1:00 PM EET
Other than at your wedding, when else will you have the chance to bring everyone you love under one roof, with an open bar, to celebrate and toast and laugh into the early hours of the night?
Most people would say never. But some travel insiders beg to differ.
“Americans nowadays want to get together and celebrate, whether it’s a graduation, or a birthday, or a wedding,” said Frederik Vidal, general manager of Rosewood’s Las Ventanas, a five-star resort in Los Cabos, Mexico. “They’ll take any reason to throw a party.” And by throw a party, he means really throw a party—and buy out a whole resort.
Rosewood Las Ventanas, in Los Cabos, Mexico
Photographer: Blake Marvin
He’s not the only one to notice an uptick in birthday party buyouts among the super wealthy. Jumby Bay, another Rosewood Resort, this one in Antigua, hosted twice the number of birthday buyouts in 2015 than it did in 2014 and is on track to surpass that number in 2016. The Mayflower Grace, in Connecticut, has seen birthday buyouts quadruple in the past two years—and is launching spa packages for fêted guests to encourage that growth to continue. At the Lodge at Glendorn, in Pennsylvania, birthday buyouts have cost as much as $200,000. Most of these properties are reporting such strong birthday business, it’s edging out weddings entirely.
Rosewood Jumby Bay, in Antigua
Source: Rosewood Hotels & Resorts
For Jack Ezon, an industry expert and travel specialist at Ovation Vacations, birthday bashes are "the biggest growth market." Among the parties he's planned were a $3.5 million spectacle in London that took over Claridge's and included private events at Buckingham Palace and Spencer House. He's flown in disk jockeys to private islands in the Caribbean, set up Olympic-style family competitions, chartered yachts, and sent groups on birthday safaris.
The pool at the Mayflower Grace, in Connecticut
Source: Grace Hotels
Ezon estimates that he books 50 such parties a year—with one-fifth of them costing upward of a million. And though he didn't plan it, he said the largest one he'd ever heard of was the 60th birthday party of Arcadia Group Chairman Philip Green; it was reportedly a $5 million to $6 million affair at Rosewood Mayakoba (on the Riviera Maya) that included live performances by Stevie Wonder.
One of the cabins at Lodge at Glendcorn.
Photographer: Kindra Clineff
At Las Ventanas—a soulful village of whitewashed adobe casitas on the Sea of Cortes—birthday buyouts can range in size. Most often, Vidal sees groups of 10 or 12 taking over a block of suites or villas, typically for a total of $30,000 per day. Only once did he book all 84 suites and villas on property to a single birthday boy—a Texas man who clearly believed in his state’s motto of doing everything bigger. His group, said Vidal, stayed for a three-night weekend, ringing up a bill that likely hovered in the low seven figures.
While Vidal says that “there’s no limit” on what you can spend, he firmly believes these parties are not meant to be ostentatious in any way.
Ani Villas's private resort in Sri Lanka
Source: Ani Villas
“It’s less about showing off,” he said, “and more about bringing people together.” He says older celebrants will use birthdays as an excuse to reunite the whole family; younger guests swap relatives for friends who are scattered across the country most days of the year.
“They’ll all fly down in one or two planes—and a lot of them are flying private. From California, it’s not that far,” Vidal explained. And once they’re all together, he’ll coordinate group activities, everything from pampering at the spa, to guided wine tastings in a villa, to ATV outings in the desert.
The Ani Villas private resort in Anguilla
Source: Ani Villas
Ira Bloom, chief executive officer of Ani Villas, meanwhile, has built an entire collection of “private resorts” around the idea of destination parties. The first opened in 2011 in Anguilla; two more opened last year in Thailand and Sri Lanka. He plans to open his fourth resort next summer in the Dominican Republic. All are like villas on steroids—gorgeous, exclusive-use compounds built with the aesthetic and ambition of Aman resorts, where clusters of suites have access to pools, a spa, chef services, excursions, and in one case, even a waterslide.
Bloom says that multigenerational reunions make up about half of his bookings and that birthday parties represent about one-sixth of his business. Weddings, on the other hand, are the occasion for one in 10 bookings. The average price of a birthday buyout is $50,000 for five nights for a group of 20, all-inclusive.
Ani Villas in Thailand
Source: Ani Villas
“Most often, we see 40th birthday parties for the wives and 50th birthday parties for the husbands,” he told Bloomberg.
For hoteliers, birthday buyouts are covetable business. Not only do they come with massive price tags—they’re also likely to spawn sequels. Several couples that booked 50th birthdays at the Lodge at Glendorn, for instance, have returned 10 years later for 60th birthday parties. Weddings are (in theory) once in a lifetime; milestone birthdays can make for twice-a-decade traditions.
A living area inside the Lodge at Glendorn
Photographer: Kindra Clineff
Ultimately, these parties aren’t just about an epic birthday celebration. They’re about a broader desire for quality time and togetherness. That’s why Peter Dauterman, a member of Exclusive Resorts who last year threw a milestone birthday party for his wife at the Four Seasons Peninsula Papagayo, has decided to turn the family reunion into an annual tradition—no occasion needed.
“What surprised us was that the family came together on this trip in a way that they hadn’t since they were kids,” he told Bloomberg in an interview. “It was really more than we expected.”
The Mayflower Grace hotel
Source: Grace Hotels & Resorts