Who we are?
The Banker newspaper is the longest-lived and authoritative financial weekly in Bulgaria – it turned twenty-three in 2016. Our trademark is professional analysis, comments and investigations in the field of economy, finance, politics and public affairs. Our articles are always professionally written, while in a lucid and understandable for the readers style.
The Banker weekly newspaper is printed every Friday in 40 full color pages and every Saturday could be fined in the newspaper kiosks and the OMV petrol stations all over the country. The circulation of the edition is 10,000 copies. We also have loyal readers who are our subscribers of many years. They are more than 3,000 at this stage.
Who read us?
Representative studies are explicit that readers of the Banker weekly newspaper are the so called “decision makers” in our country who are responsible for the business developments. The Banker weekly is the preferred newspaper of the successful businessmen who never lose the ambition to advance. More than 20% of them occupy senior positions in the high-level financial and corporate management and in the central and regional government. Except the members of the big and medium sized business regular readers of the Banker weekly are also jurists (especially lawyers), doctors, teachers and other representatives of the intellectual circles.
According to sociological researches, expressly worked out for the Banker weekly, the edition is among the most dynamic developing structures in the newspaper sector. The media has more than 50,000 likes of its Facebook page, while its Internet audience exceeds 150,000 readers.
The Banker online
At the end of 2014 the newspaper’s site was designed by web programmers in consistence with the latest trends in the net, such as adaptive design. Thus www.banker.bg turned into pioneer among news sites, enabling its full contents to be visualized on virtually all mobile devices – phones, tablets and laptops, no matter of the screen size. Thanks to that the need of installing a special application for accessing the articles dropped out as it could be done with a single click in the browser chosen.
The adaptive design which reacts to the needs of the readers increased the interest in the site over ten times in just half an year. The website accumulates over 150,000 visits every month, according to the official statistics of the Google Analytics. There are almost 180,000 users sessions (the time which a customer devotes for reading or commenting in our site) registered, with 30 to 40 percent of them – from mobile devices.
The most active readers of the website are between 35 and 44 years old and this is the most efficient and solvent audience. For the time being two thirds of our readers are women but more than a half of our new visitors are men.
The Internet edition of the newspaper is very popular abroad with most customers in Germany, UK and USA.
The Banker in the social networks
The Banker weekly Fan page in Facebook enjoys an exceptional interest and already has more than 50,000 likes which constantly increase. Materials published in the social network have about 150,000 visitors in average per week with more than 20,000 of them actively commenting and evaluating the articles. Besides the analytic materials and investigations from the weekly edition the users in the social networks have also access to the most recent daily news, curious photos and videos.
Advertising in the Banker
The Banker newspaper is a preferred means of presenting advertisements and PR publications, moreover not just for the banking sector and the government institutions. In recent years it is also an important communication partner of the companies from the insurance business, the energy and telecommunication sectors.
The portfolio of our advertisers expands because advertising in the Banker weekly is proven effective. It aims the exact audience and reaches the people who have the purchasing power, as well as the ones who make decisions in the state.
The price of a full color page of advertisement in the newspaper is BGN5,000 or BGN5.5 per square centimeter.
Rates for online advertisements are, as follows:
– for a standard Banker with the advertisement sizes 300×250 – BGN15 for 1,000 impressions;
– for a top Banker (at the top of each page), sizes 728×90 – BGN20 for 1,000 impressions;
– for a floating Banker on each page, sizes 60×600 – BGN22 for 1,000 impressions
The adaptive design of the site www.banker.bg is the biggest bonus of the advertisers, because the banners can be displayed only through it on each device never mind the size of the screen used by the customer. Thus the advertisement messages can reach also thousands of active readers who prefer to learn the news via their mobile phones for example. In standard sites or in those using special applications for accessing the contents, the advertising banners cannot be seen by the customers.
The Banker special applications
In 2016 the Banker is preparing specialized applications covering the sectors of energetics, telecommunications, transport and logistics, automobile and wine industries, pharmacy and other branches. They are A4 in size and consist of 32 high-quality full-color pages of a modern graphic design which provide a perfect opportunity for advertisements and PR materials. Any information about the tariffs for participating in these applications, as well as for the schedule of their printing could be received by phone: 02 440 9 408 or through [email protected]
The banker as a moderator
The Banker weekly is a doyen not only in the field of the quality journalism, but it is also the most accurate mediator between the executive authority and business. This is proved by the conferences and public discussions on different subjects which the newspaper organized in recent years, for instance – using the money from the EU funds, insurance, crisis banking PR etc.
The Banker awards
Since 1993 the Banker newspaper awards the most prestigious prizes in the Bulgarian banking sector – statuettes “Banker of the Year”, as well as annual awards “Manager of the Year” for executives of managing companies and investment intermediaries. The ceremony brings together in the beginning of December the national financial elite and offers tremendous opportunities for business meetings.
